How do HR managers experience organising corporate retreats? We interviewed Céline Marquet, HR Director of a mid-sized industrial company with 450 employees, who has organised three corporate trips per year since 2019.
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Challenge 1: Engaging Everyone
“The hardest part isn’t organising the corporate retreat, it’s making it essential in everyone’s eyes.” Solution: co-create the programme with teams beforehand and appoint ambassadors in each department. In 2024, participation reached 97%.
Challenge 2: Measuring ROI
“Management increasingly demands proof of real impact.” Solution: a 90-day follow-up with three indicators — internal engagement score, quality of inter-team collaboration, and absenteeism. The data helps justify the annual budget with concrete, year-over-year comparable figures.
Challenge 3: Inclusivity
“How do you organise a corporate trip that suits everyone — introverts, seniors, people with disabilities, parents?” Answer: offer optional activities (no mandatory schedule), limit the event to one night, and use anonymous feedback rituals so every voice truly counts in the evaluation.
Key Tips
“Invest as much in facilitation as in the venue. A modest location with excellent facilitation is better than a luxury hotel with endless PowerPoints. And above all: never cancel — it sends a strong negative message about the company’s true priorities.” Seminaire.com supports HR managers in designing corporate retreats that deliver on their promises.
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